On his Blog Maverick site, Mark Cuban addresses the illogic behind opposition of the DVR by big media companies like Viacom and Disney.
For some reason they want to kill off the DVR… Do you not realize that the DVR is the one device that can save all things traditional and holy to your business and stock price?… Let me ask a simple question, if everyone had a DVR that could record any and every series they liked, enabling them to watch the shows they missed immediately, why would they go to Hulu ever again?
When new technologies come along and change the marketplace, the gut reaction of most established companies seems to be, “How can we block this new idea?” As I heard at a panel last night, “water is wet.”
For indie film companies with few resources, the challenge is to see the DVRs, the customer-friendly opportunities that are already emerging. A few companiesare innovating with VOD but have any really taken advantage of the new ways people are watching things from a marketing perspective? What about the technology that is already emerging is worth embracing rather than trying to send takedown after takedown to rapidshare sites? Will there be a technology, like satellite distribution, that makes theatrical super cheap? Or will there be a way to find out about and schedule the films, like theatrical TiVO?