Archive for the ‘iPhone’ Category

INTERVIEW- Online Markets-

Sunday, August 3rd, 2008

There are so many online streaming and downloading markets popping up that it is difficult to know which ones are legit- and which ones will be a good place to sell a film. Infinicine has sent out a series of questions to a number of sites and will have a resource page on the new Infinicine site so you can compare their answers.

Here are the answers from HUNGRYFLIX. Hungryflix specializes in content for portable media, i.e. iPod and iPhone as well as computers and Apple TV.

[I]nfinicine: What services are offered on your site?

[H]ungryflix: Download to own (DRM free)

[I]: What is the structure of the deal, i.e. flat fee, percentage of sale, ad revenue, etc. Provide terms if possible.

[H]: HungryFlix pays its content providers 60% of all sales after PayPal fees. For example, you sell a movie for $0.99. Current PayPal fees are 2.9% + $0.30 USD. So, for a $0.99 transaction, PayPal fees are $0.33,
the content provider’s share is $0.40 and HungryFlix’s share is $0.26.
Payments will be made quarterly via PayPal. Quarterly payments will be made only if a minimum of $10.00 in profits has been earned. If this minimum has not yet been reached, the sales will be credited toward the next quarter. You will always receive credit for all sales.
We will be looking into other options in the near future.

[I]:Does your service sell into all territories?


[I]:How many people visit the site? How many are members? How many sales on average per title? What are the top-selling titles?

[H]:Currently around 1,000 visits a day, over 5,000 members. Sales vary, and we are looking at many ways to improve the site, which will increase sales.

What is the marketing strategy for the site? Why will customers
purchase or rent from your site as opposed to other similar sites?

[H]: The site is growing, and has many titles (over 300) that would be hard to find elsewhere, some are exclusive to the site.
We are looking into new avenues for marketing.

What are the marketing opportunities for films on the site?

[H]:Get in touch to discuss your needs, we are open to new ideas.

[I]: Can individual filmmakers sell to the site?

[H]:Yes, there are no restrictions as long as you own the rights.

Goin' Mobile

Monday, June 2nd, 2008

Though statistics might suggest that Americans are just not terribly interested in watching movies on their telephones (Nielsen put the numbers for mobile video penetration at 3% in 2007), there may be some rather drastic changes on the horizon. Not only are more companies creating content specifically for mobile devices, more, like Sony, are targeting the full-length movie audience.

What’s more, on June 9, Steve Jobs is set to announce a new iPhone- and if rumours prove true, this one will be a significant step up from the first model as well as a lot cheaper. While many people may be reluctant to attempt a full-length movie viewing on a tiny cell screen, on a lovely widescreen iPhone it will be a no-brainer. And the host of inevitable copycat devices will mean even more thorough penetration.

Mobile delivery is more complicated for the independent filmmaker than broadband- the gatekeepers are currently a little more reluctant to open up to the floods. There will no doubt emerge easy workarounds so that users can upload whatever appropriately formatted files they wish (much as with ringtones or other mobile files), but the ease of obtaining films from a provider will be hard to compete with. Filmmakers may need to work cooperatively to make sure their mobile files are also easy to obtain and centralized. In this case, it’s pretty easy to imagine the economics heading towards free for the consumer- ad revenue might be the best model, though a subscription service might have some initial traction before competition becomes too fierce.

Patently True

Friday, May 30th, 2008

Geeked out today in the Patent and Trademark Office. Along with the exciting new iPhone developments (which did not tell me whether my new mobile device will have the black plastic or aluminum back, anticlimactically), I fooled around looking at new concepts for media delivery on various platforms and DRM solutions for their “protection.” One patent of interest was awarded on 5/6/06 for “method and apparatus for delivery of targeted video programming” to track audience viewing habits and deliver media based on individual patterns and preferences.

There is more and more content available and people seem to be at least somewhat interested in it. Still what most people are interested in is content that not only fits their basic interest profile but is also mnemonic. It seems like there may be some people who will want a lot of control over the media they see and be willing to spend time filtering it themselves, but most people will prefer to make some basic choices of customization and then have a quality selection service to give them their optimal feed. This could be a successful way to sell media, but it will also mean media may be saleable only when it’s easy to categorize.