Archive for the ‘SXSW’ Category

The Main Event: finding your audience, after all these months

Friday, May 13th, 2011

Here’s a video from SXSW 2010, featured in Humpday Highlights, of the panel I moderated called “The Main Event: Finding Your Audience.” It features Brian Chirls, Liz Ogilvie, Jon Reiss and Mila Aung-Thwin, with some great tidbits about audience engagement.

Can Fandor Make Indie Film Profitable Online?

Thursday, March 17th, 2011

Reaching the niche market of independent film fans has been a goal for a number of online film platforms. Fandor is the newest entry in the contest. Launched late last year by Jonathan Marlow from GreenCine and ‘serial entrepreneur’ Dan Aronson, Fandor is getting buzz for offering a large selection of curated titles at a $10/month subscription fee. Unlike Netflix, which pays a fee based on a contracted license period, Fandor offers a per-use model in which 20% of revenues are divided among the filmmakers regardless of plays and 30% are split based on an “attention algorithm” which presumably measures the amount of time people spend watching each film, perhaps accounting somehow for how long each film is. In any case, what that means, if we were considering gross revenues (which perhaps is not the case), if Fandor has 50,000 subscribers, you would be looking at a base of $33/month for your film to be on the service.

Netflix has 20 million members, so perhaps Fandor has room to grow. On the other hand, MUBI, formerly The Auteurs, seems to have stalled a bit and sites like IndieFlix have never really caught on in the mainstream. Fandor is betting on a specialty audience and a editorial viewpoint to draw people to the site.

There is no reason not to place a film on Fandor if you are selling to Netflix, and even if you don’t make a Netflix sale, Fandor touts that they will carry a wide selection of films Netflix doesn’t have. Will independent film fans pony up? And will there be enough cinephiles to make it worth it?

SXSW Panels for your consideration

Wednesday, August 11th, 2010

As filmmakers face all kinds of challenges, I have two very different panels in the SXSW Panel Picker hoping for your vote.

Broadband Issues for Content Makers helps film and video makers understand some of the issues around Broadband and ‘Net Neutrality’ and how they specifically impact independent producers.

Live! Nude! Audience!
takes YOUR submission to be instantly reviewed by our crack team of experts and evaluated for marketing and outreach opportunities. You’ll get to see the process in action for your own film or discover the best ideas to use for future projects. And of course, we’ll be naked.